The Bold Stories Model® helps to understand brand and team identities and interpret and comprehend the world, people, and relationships through a reference framework. It offers tools to realize your projects and achieve your goals with the power of stories.
This trademarked and registered model—presented at numerous Universities and Academies—transforms the certified rules of storytelling and character development into a strategic framework that brands, businesses, institutions, and organizations can use to envision, design, and build their world.
The Bold Stories Model® is one of a kind. Its unique approach employs a wide array of tested and proven operational tools to work together with people in a participatory, immersive way.
It consists primarily of three components: the Identity Matrix to map out characters and fundamental dimensions for building authentic identities; the Storytelling Thinking®, a design framework for navigating reality, building pathways toward desired futures, and achieving specific goals—practical, effective, and engaging; and the Narrative Matrix, which creates Bold Stories, telling the world who you are and what you do.
The Authenticity & Respect approach supports all three components, highlighting the importance of valuing authenticity in each individual and brand with an unwavering respect for all identities.
“To create a new world, you need new tools.”
– Cristina Maurelli and Giuditta Rossi, co-founders of Bold Stories
BOLD STORIES IDENTITY MATRIX
Through a complex test, the matrix links what we call the Bold Character to the brand (also to the team or even the individual in personal branding), facilitating the definition and understanding of an identity, which in turn encourages consistency in decision-making and storytelling. On the one hand, it enables precise identification of unique characteristics and values; on the other, it helps determine positioning in relation to vision and mission.
BOLD STORIES IN ACTION WITH STORYTELLING THINKING
Storytelling Thinking® is a powerful framework that redefines short-term goals, clarifies assets, and provides a detailed analysis of stakeholders and the competitive landscape.
It enables the development of a strategy with clear actions to achieve identified goals, providing an analysis of future scenarios—much like a screenwriter would do with the protagonists of a film or series.
BOLD STORIES NARRATIVE MATRIX
The narrative matrix guides communication choices. It explores narrative identity and reference worlds in-depth to define a Content Strategy and craft bold narratives and stories.
For us, everything is storytelling: products, production processes, marketing, communication, relationships with people and stakeholders, customer selection, and competition management. Every aspect tells the story of the brand. With the model, businesses can craft the most fitting brand storytelling: captivating, inspiring, and aligned with their positioning. Developing a winning strategy becomes an adventure lived like a movie character, filled with plot twists and turns, inventing a story that tells the hoped-for future, and setting strategies to make it happen.
BOLD STORIES AUTHENTICITY & RESPECT
Authenticity and respect are the cornerstone of the Bold Stories philosophy. We believe that brands and people must pursue authenticity. Authenticity benefits people, allowing them to be themselves; it benefits brands by fostering trust with their stakeholders, and it also benefits the world. For us, the search for authenticity is always accompanied by respect for each person, the recognition of rights in every form, and the commitment to contribute to a society where everyone feels recognized and represented. DE&I themes are core to our work, consistently incorporated in our consulting services and addressed in dedicated sessions, including motivational talks at conventions, corporate meetings, and training or consultancy for organizations on purpose, language, communication, and corporate culture.
