We’ve built a world of meaning around the concept of Bold Stories. We believe it’s a fresh way of looking at things. This mindset strengthens and empowers us to navigate reality, helping us face challenges while amplifying those aspects of modernity that can lead to a better world and a brighter future.
We believe every brand, like every person, has a bold, audacious, courageous, and unique side. Yet, this authentic aspect of one’s “being in the world” is not always visible: it’s not always revealed, expressed, or highlighted. We want brands, organizations, and people to discover their bold side and transform it into stories worth telling—what we call bold stories. These are stories that deserve to be shared; they have the power to inspire and spark ideas.
Here’s our 10-point Manifesto defining what a BOLD story is:
1) A BOLD story reveals the authentic nature of the protagonist. Everyone has a bold side or is bold in their own way. A bold story allows the protagonists to show up as they truly are. Because everyone is unique, and that’s okay.
2) A BOLD story helps people to recognize their own value, talents, abilities, and originality.
3)A BOLD story helps to identify and break free from societal standards.
4)A BOLD story includes diverse perspectives, allowing everyone to feel represented.
5)A BOLD story prompts people to reflect on their purpose in life. Each person has their own.
6)A BOLD story empowers people by showing the importance of accepting conflicts, overcoming obstacles, and creating a strategy.
7)A BOLD story encourages actions that respect one’s own nature and the nature of others.
8)A BOLD story enables people to take control of their lives and achieve their goals.
9) A BOLD story inspires the audience, thus creating more BOLD stories.
10) A BOLD story contributes to making the world a better place.
May the power of BOLD stories be with you.
