The Bold Stories Model® helps to understand brand and team identities, interpret and comprehend the world, people, and relationships through a reference framework. It offers tools to realize your projects and achieve your goals with the power of stories. It’s a framework that allows you to understand your identity, how to act, and what to communicate.
The model, registered, patented, and presented in many Universities and Academies, transforms certified rules of storytelling and character building into a strategic framework that brands, businesses, institutions, and organizations use to think, design, and construct their world.
The Bold Stories Model® is one of a kind and utilizes numerous operational tools — tested and proven instruments — to work together with people in a participatory and immersive way.
Through a complex test, the matrix can associate what we call a “Bold Character” and more precisely understand distinctive and valuable characteristics and elements, thus establishing one’s positioning and promoting greater consistency in choosing actions and storytelling.
“If you know who you are, you can better choose what to do and how to tell your story.”
Storytelling Thinking® is a powerful framework, enabling the redefinition of short-term objectives, clarity of assets, and in-depth analysis of stakeholders and the competitive landscape. It allows the development of a strategy with clear actions to achieve identified goals, providing an analysis of future scenarios.
“Become the protagonist of your future and write the story that belongs to you”
The narrative matrix guides communication choices by defining the content strategy and creating bold narrative lines and stories. For us, everything is storytelling: products, relationships with your people and stakeholders, customer selection, and competition management. With this model, you can build the most suitable, inspiring, and coherent business storytelling.
“Twist after twist, invent the story that shows your boldness.”
For us, the search for authenticity is central, always accompanied by respect for each person, the recognition of rights in every form, and the commitment to contribute to a society where everyone feels recognized and represented. DE&I (Diversity, Equity & Inclusion) topics are always present in our work, even through motivational talks at conventions and corporate events.
“If you’re not represented, you don’t exist.”
Tools, Framework, Canvas.
