Who we are

Bold Stories was born to bring together the best of the two worlds of its founders, Maurelli & Rossi: the world of strategy and the world of storytelling. Cristina Maurelli is a storyteller, author, and communication expert who has written for TV, theater, and film; Giuditta Rossi is a brand strategist and designer of methodologies for corporate communication.

After many years of working in both profit and non-profit sectors, both became aware of a methodological gap: the lack of an effective, easy-to-apply method to build strategic, high-quality identities and communications using storytelling frameworks that also take into account diversity and representation.

Fotografia delle fondatrici di Bold Stories, Cristina Maurelli e Giuditta Rossi. La foto le ritrae a mezzo busto. Sullo sfondo una libreria. Maurelli è bianca, ha degli occhiali rossi e i capelli corti, indossa una camicia viola ; Rossi è nera, ha i capelli raccolti e indossa una camica sui toni dell'arancione.

Our Methods, Your Projects.

Bold Stories Experts

To strengthen every kind of project, we select the boldest people, those who align with our philosophy. Here are some of our Bold Stories Experts.

Foto di Francesca Salomone a mezzo busto. Ha capelli di media lunghezza neri e camicia nera.

Francesca Solomon

Strategy Expert

Foto di Veronica Picelli in primissimo piano ripresa dal basso. Indossa degli occhiali da sole e i capelli castano chiaro con delle ciocche rosse, le nascondono un occhio. Sullo sfondo il cielo.

Veronica Picelli

Creative Design Expert

Foto di Carlo Concina a mezzo busto. Indossa una giacca a vento rossa e ha in mano una telecamera

Carlo Concina

Filmaking & Video Art Expert

Foto di Gianfranco Cuscito a mezzo busto. Indossa una maglia blu, porta la barba.

Gianfranco Cuscito

Digital Ecosystem Expert

Courses and Academic Presentations

May the power of stories be with you

Talks and Uncommon Spaces

We are often called upon to give talks and masterclasses at corporate conventions, events, and festivals. It’s our way of sharing our philosophy and activating people. We talk about authenticity and boldness, and how we can challenge the standard together.

We love to hybridize, mix, and contaminate: high and pop culture, public and private, art and business. We love doing it through stories because they unite, amplify, and spark meaning. We seek out unusual opportunities to present our model and tools. We believe that to become bold, it’s necessary to challenge standards, even cultural ones, awaken thoughts and insights, and build new paths for imagining and creating innovative and transformative projects.

Immagine di C. Maurelli in piedi su un palco di un evento mentre parla. Dietro a lei la slide che presenta le fondatrici di Bold Stories

Challenging the standard

A bold story helps recognize and surpass the standards imposed by society. For this reason, we launched the Color Carne advocacy campaign, an integrated, multichannel campaign to change the perception of flesh color from pink to all the colors of humanity.
Thanks to thousands of shares, five major Italian dictionaries have changed their definition, and Google now reflects a mix of skin tones. The campaign was awarded at the European Diversity Awards.

To broaden the perspective to other underrepresented areas, Maurelli & Rossi also wrote Stereotipi a Colori – Piccola guida ai pregiudizi e ai bias cromatici (“Color Stereotypes – A small guide to prejudice and chromatic bias”, Flacowski ed). Colors become the protagonists of chromatic deconstruction: to rethink them, stimulate thoughts, and create new connections. Because those who are not represented do not exist.

Immagine con la copertina del libro Stereotipi a colori di Maurelli e Rossi insieme con l'immagine della campagna Color Carne con il volto di una ragazza nera che ride e la scritta "Cambiamo colore al color carne" e una grafica con l'indicazione del premio ricevuto agli European Diversity Award.

Awards and Recognitions

Being bold is an achievement.
Becoming bold means embarking on a journey inside and outside of oneself to find one’s true nature, recognize it, embrace it, and proudly bring it into the world with courage and audacity.
Being who you are becomes the starting point to achieve your goals and realize every project.
No matter how you are, we want you to be it fully and express your uniqueness with determination.
Authenticity is our greatest power. Be bold, be you.
Grafica con la scritta viola su fondo arancione: una buona storia ha il potere di cambiare la realtà, una storia bold quello di crearla.
The ability to tell stories is the distinctive element of human beings. Reality exists thanks to the narratives we create: our relationships, our actions, and our connection with the world around us. Who we are and what we do make sense through storytelling and representation.
Stories are powerful tools that help us understand the fabric of the times we live in. For us, everything is storytelling: what we do, why we do it, how we do it, and with whom.
Brands and people navigate the world through countless stories that explain, inspire, and transform.
Stories can change reality, and if they are bold and courageous, they can create it.
But we need you. We need your imagination, your desire to dream, and your will to leave a mark. Yours.
Grafica con la scritta arancione su fondo viola: una buona storia ha il potere di cambiare la realtà, una storia bold quello di crearla.