Bolditudo is an attitude, a mental, physical and postural predisposition that leads to self-affirmation. It favors the full realization of the nature of each person, and allows the manifestation and fulfillment of one’s identity and desires, through conscious choices. And perhaps, their destiny.

We believe that this state of power is necessary in times like these, which often lead to conformity, standardization, and the compression of one’s true self. Instead, we want people to become self-aware and manifest themselves in the best possible way: not only to bring value to themselves but to the entire community.

We like to think of it as the starting point to begin the journey, to take steps on your own path, one that allows you to overcome your fears, sharpen your goals, and build a strategy that can lead to more authentic self-realization.

Sometimes it’s not easy to understand who you really are. The noise of life, events, and people we’ve met along the way may have distorted our awareness. Recovering your essence, your core of meaning, is the first step to living in this state. Being yourself can sometimes be uncomfortable, because it takes you out of your comfort zone—that space that usually defines you and, even if you don’t like it, you don’t want to let go. But being able to be who you are becomes the central pivot to achieving your goals and fulfilling every project.

Becoming bold is an achievement. It means embarking on a journey inside and outside yourself, recognizing your true nature, embracing it, and proudly bringing it into the world. With courage and daring.

It doesn’t matter how you are; we want you to fully be yourself and express your uniqueness with determination.