Why they reached out to us
With over 50 years of history, Coopbund Alto Adige Südtirol is a benchmark organization: today it represents 220 cooperatives operating in the region, involving nearly 30,000 members.
In its growth journey, Coopbund decided to invest in its brand identity to strengthen its role and improve communication with stakeholders, institutions, and member cooperatives. To do so, it relied on Bold Stories and our Bold Stories Model®.
Experience Highlights
We designed a tailor-made journey to redefine Coopbund’s bold identity and enhance its communication, working in an integrated way across three key areas:
- Identity & Positioning
- Personal Branding
- Dissemination & Communication
Area 1 – Identity & Positioning
Through a series of meetings and workshops with Coopbund’s team, we worked on the brand’s identity and its positioning. The team involved in this phase was strategically selected: a small group of 6-8 people, representative of the organization, actively participated in the process.
Using the Bold Stories Test, a mathematically complex yet intuitive and engaging tool, we identified Coopbund’s “Bold Character” and its reference quadrant.
This analysis allowed us to map all brand assets and define a targeted strategy to achieve their objectives.
The output of this work was the Bold Stories Strategy Book, a 100-page document narrating the brand’s story, its identity, and the strategic actions needed to strengthen its position. A powerful tool, highly valued by our clients.
Area 2 – Personal Branding
Another key aspect of our work with Coopbund involved the personal branding of the President.
Thanks to our extensive experience in personal branding for top management, we supported the President and her team in optimizing her public and institutional communication, strengthening her authority and role as a representative.
Focusing on the leadership’s personal branding is a great way for organizations to boost their authority and thought leadership, ensuring strong institutional relationships and amplifying the dissemination of the brand’s key messages.
Area 3 – Dissemination & Communication
Once the new identity was defined, we implemented a cascade dissemination process to spread the new positioning internally, involving the entire Coopbund team in an immersive and engaging day.
This contributed to strengthening the sense of belonging: each person had the opportunity to internalize the new positioning and work with a clear vision of the brand’s future—key to driving daily activities in the right direction.
Additionally, to ensure that the brand’s messages and values were consistent and well-positioned in every interaction with external audiences, we created an integrated multi-channel communication strategy, along with a content strategy. Coopbund’s communication team successfully adopted and implemented the strategy following the guidelines set out in the Strategy Book.
Results
Just a few months after Bold Stories’ consulting work, results in terms of awareness and reputation were evident and appreciated by Coopbund’s leadership, with external recognition from its network of stakeholders and member cooperatives.
A couple of years later, the brand continues to grow and strengthen significantly—and we are very proud of that.