Why they reached out to us
Solarplay is a leading company in the renewable energy sector. With over 6,500 residential and industrial photovoltaic systems installed across Italy, it is one of the most prominent players in the market.
We met Solarplay at a crucial moment in their business consolidation. They needed consulting that combined expertise in identity, branding, storytelling, strategy, and business development. The Bold Stories Model® and its tools were deemed the right choice for this task by Solarplay’s management.
Experience Highlights
As a company operating nationwide, Solarplay’s network is one of its most valuable assets. Creating a sense of belonging was essential.
At Bold Stories, we know that the only way to truly engage stakeholders is to have a clear and well-defined identity, resulting in a strong, authoritative, and attractive brand that people are proud to be part of. During our consulting phase, we combined identity-building efforts with strategies and actions to enhance engagement among both internal and external stakeholders, ultimately strengthening the brand’s commercial network.
Some of the key areas covered in our consulting included:
- Brand Identity and Positioning (identifying the Bold Character and its narrative worlds, analyzing brand assets using the Bold Stories Model®)
- Brand Architecture
- Definition of Visual and Verbal Platforms
- Content Strategy and Communication Strategy
- Employer Branding
- Identification of New Market Segments
- Explorations for New Product and Service Launches, Definition of Value-Added Services
- Strengthening the Installer Community
During our interactive workshops, Solarplay team members actively participated, contributing their knowledge and perspectives on the brand. This process surfaced valuable insights and information, which we refined using our expertise. At the end of the consulting phase, Solarplay received its fully customized Bold Stories Strategy Book—a strategic and operational guide tailored to their business.
Results
The Bold Stories Strategy Book became the guiding tool for Solarplay’s team to implement the identified strategies and actions over the following months. The management expressed satisfaction with the short-term results already achieved and gained strategic clarity for future goals.
In the following period, Solarplay also undertook a visual restyling process and aligned its various touchpoints with the new positioning. They continued to strengthen their brand identity, positioning themselves as an attractive and authoritative employer within their network.